Unfortunately, due to unclear and ambiguous communication regarding permitting from state enforcement agencies, MountainTrue has canceled Mountain Brew Fest 2015.
MountainTrue cancels Mountain Brew Fest, cites regulatory obstacles
MountainTrue announced today that it has canceled the upcoming Mountain Brew Fest scheduled for August 22 in downtown Hendersonville, and has issued the following statement:
Our hope was that this festival would be an opportunity to build community, support local brewers and help display MountainTrue’s presence as an advocate for a healthy environment in Henderson County and the region as a whole.
Unfortunately, due to our and others inability to get clear and consistent answers regarding event requirements from the Alcohol Beverage Control and Alcohol Law Enforcement agencies, we determined that it was impossible to ensure the kind of high-quality event our community deserves.
Despite being in constant communication with ALE and ABC since early June, we were unable to get the answers we needed to proceed. Although some agency staff were very helpful, in the final weeks leading up to the festival, the continued ambiguity, as well as the prospect of disciplinary action, led several brewers to decline participation, diminishing the event’s core attraction.
Craft brewing is a major economic driver in our area, and we want to maintain constructive relationships with our wonderful brewing community. In this case, that meant not moving forward with an event in which they were at risk of being penalized by agencies who provided unclear and even conflicting information.
Increased enforcement of previously unregulated permitting hurdles has created an environment of uncertainty for the future of beer festivals, which often provide financial support for non-profits like MountainTrue. Indeed, MountainTrue is also a beneficiary of both the Winter Warmer Beer Festival and the Oskar Blues Burning Can festival in Brevard.
In July, such enforcement resulted in the loss of fundraising revenue from the Burning Can Festival. Amazingly, brewers and attendees have responded to that setback with donations of their own. Both before and since that event, MountainTrue and brewers have worked diligently to avoid repeating that situation, only to be met with delays and lack of clarity.
This kind of uncertainty in the face of harsh penalties has an unfortunate chilling effect in an area where craft beer has built such an impressive reputation. MountainTrue would welcome the opportunity to be part of the conversation with ABC and ALE, brewers and others, on how to overcome these issues, and we hope to be able to revive Mountain Brew Fest in 2016.
We would like to thank all of the brewers, sponsors, volunteers, musical acts and food vendors who made their commitment to MountainTrue and Mountain Brew Fest, as well as the City of Hendersonville.
All ticket holders will receive a full refund. MountainTrue appreciates everyone who wanted to make this a great community event.
MountainTrue is proud to present the inaugural
MOUNTAIN BREW FEST
August 22, 2015
3 - 7 pm
in Downtown Hendersonville, North Carolina
(located on Locust Street and surrounding block, near Southern Appalachian Brewing - see Downtown map HERE)
The craft beer festival will be the first of its kind for Hendersonville, and festival goers are invited to enjoy beer from the area’s top brewers, music, food and fellowship.
Proceeds from Mountain Brew Fest will help MountainTrue advance its mission of championing resilient forests, clean waters, and healthy communities across Western North Carolina.
CLEAN WATER = GREAT BEER
Brewers and beer lovers alike value and need clean water.
Our ever growing brewing community also relies on the
visitors enjoying the area’s national parks, national forests, rivers, and streams. MountainTrue’s work aims to protect these natural places we share.
In the spirit of building and supporting vibrant communities, we hope this festival continues the momentum of events like Hendersonville’s Rhythm and Brews series in bringing the community together to enjoy music and refreshments.
Mountain Brew Fest provides the additional opportunity to connect quality of life with a healthy environment. MountainTrue would like to thank the City of Hendersonville for making this event possible and invites everyone to come and enjoy the city’s first craft beer festival.
MountainTrue champions resilient forests, clean waters and healthy communities in Western North Carolina.
WHO WE ARE
MountainTrue is the result of a merger of Environmental and Conservation Organization (based in Henderson County, founded in 1987), Jackson-Macon Conservation Alliance (based in Macon County, founded in 2000) and Western North Carolina Alliance (based in Buncombe County, founded in 1982). MountainTrue became an official non-profit in January 2015.
WHAT WE DO
To achieve our goals, MountainTrue’s board, volunteers and professional staff focus on a core set of issues across 23 counties of Western North Carolina: sensible land use, restoring public forests, protecting water quality, and promoting clean energy – all of which have a high impact on the environmental health and long-term prosperity of our region. MountainTrue is the home of the French Broad and Watauga Riverkeepers, the primary protectors and defenders of those two rivers and watersheds.
To read more about MountainTrue,
visit them online HERE